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Giovanni’s wavy hair products enhance texture, define waves, control frizz, and nourish strands with botanical ingredients for effortless, beautiful movement.
Giovanni’s straight hair products smooth, nourish, and protect strands, controlling frizz and adding shine for sleek, polished, and healthy-looking hair.
Giovanni’s curly and coily hair products hydrate, define curls, reduce frizz, and enhance bounce for beautifully nourished, soft, and manageable locks.
Arthur Guidotti founded “On Sunset” in the 1960s, paving the way for Giovanni Eco Chic Beauty. His son, James, propelled it to the #1 natural hair care brand by 1995. In 2024, Giovanni sponsors MUAHS, supports hairstylists at the Oscars and Tonys, and serves over 70 film and TV productions.
Giovanni Eco Chic Beauty was the presenting sponsor for the 2024 Makeup Artist and Hairstylist Award Show for the Entertainment, Film and Television Guild. This high-profile event was held at the iconic Beverly Hilton in Beverly Hills California to celebrate the artists who work behind the scenes.